Creativity… Do you have it? Do you need it? Can you learn it?
So many questions around creativity! But let’s start with, this question:
Do you need creativity? And the answer is, absolutely “yes.”
Richard Florida, in The Rise of the Creative Class, says: Creativity “the ability to create new and meaningful forms” as Webster’s Dictionary puts it, is now the decisive source of competitive advantage.”
In A Whole New Mind, Daniel Pink, says: The future belongs to a very different kind of person with a very different kind of mind. The era of “left brain” dominance, and the Information Age that it engendered, are giving way to a new world in which “right brain” qualities – inventiveness, empathy, and meaning – predominate.
In a recent IBM study of 1500 executives, creativity ranked above management, integrity, and vision in important skills to have for a changing future.
So, yes you need it to be a stand out in whatever business you’re in. But I would
Unleash Your Creativity 